In a LokSabba2024 update from Fact finder, the Bharatiya Janata Party (BJP) has stormed past the 100 crore mark in political ad spending on Google and YouTube. Since May 2018, the party has unleashed a staggering 103 crore rupees. Video ads have dominated the BJP's strategy, comprising 68.2%, while images follow with 31.8%. Leading the charge in state ad expenditure are Karnataka, Uttar Pradesh, and Rajasthan.
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